Local Market Outreach - Australia

Drive Ledger's growth in Australia through partnerships, local activations, and community engagement. Requires strong market expertise and connections within the Australian crypto ecosystem.

Overview

Department

Business Development & Sales

Job type

Contract

Compensation

Salary not specified

Location

Australia, Oceania & Pacific Islands

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Requirements

Hungry for results.

In love with the Ledger brand and mission.

Passionate about crypto and digital assets and deeply involved with the Australian crypto ecosystem.

Capable of detecting and even creating trends.

Already well connected to a variety of media channels, influencers and potential partners.

Background in marketing, sales, business development, driving growth

Numbers driven

Experienced enough to be autonomous in-market.

Not the type of person saying “my country is special, you guys don’t understand” but leveraging and feeding instead global expert programs, looking for similarities before differences.

Responsible, trustable and conscious of the local environment and its constraints, in line with Ledger’s status in the matter.

A total team player and transparent communicator.

Responsibilities

Engaging in 360° local partnerships to drive acquisition/engagement/retention

Local activations and amplification of Ledger’s brand, local events, engagement with local communities

Engage and recruit ambassadors/KOLs/influencers

Engagement with local media, coordinating local PR efforts

Assisting as needed with retailers, influencers, affiliates, NFT, crypto and non crypto partners

Feeding insights to International Development team and fostering Australia’s internal comprehension

Collaboration with Ledger other divisions

Sourcing engaging consumer and market stories in order to fuel Ledger’s local PR and Communication efforts

Engaging with centrally led programs to deliver last mile market relevance