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Local Market Outreach - Australia

Ledger
Australia
Contract
Remote

Overview

Department

Business Development & Sales

Job type

Contract

Compensation

Salary not specified

Location

Australia, Oceania & Pacific Islands

Company size

Mature [ 50+ employess ]

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Drive Ledger's growth in Australia through partnerships, local activations, and community engagement. Requires strong market expertise and connections within the Australian crypto ecosystem.

Requirements

  • Hungry for results.
  • In love with the Ledger brand and mission.
  • Passionate about crypto and digital assets and deeply involved with the Australian crypto ecosystem.
  • Capable of detecting and even creating trends.
  • Already well connected to a variety of media channels, influencers and potential partners.
  • Background in marketing, sales, business development, driving growth
  • Numbers driven
  • Experienced enough to be autonomous in-market.
  • Not the type of person saying “my country is special, you guys don’t understand” but leveraging and feeding instead global expert programs, looking for similarities before differences.
  • Responsible, trustable and conscious of the local environment and its constraints, in line with Ledger’s status in the matter.
  • A total team player and transparent communicator.

    • Responsibilities

  • Engaging in 360° local partnerships to drive acquisition/engagement/retention
  • Local activations and amplification of Ledger’s brand, local events, engagement with local communities
  • Engage and recruit ambassadors/KOLs/influencers
  • Engagement with local media, coordinating local PR efforts
  • Assisting as needed with retailers, influencers, affiliates, NFT, crypto and non crypto partners
  • Feeding insights to International Development team and fostering Australia’s internal comprehension
  • Collaboration with Ledger other divisions
  • Sourcing engaging consumer and market stories in order to fuel Ledger’s local PR and Communication efforts
  • Engaging with centrally led programs to deliver last mile market relevance
    • Company
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