About this job
Job category
Data Science & Analytics
Job type
Full time
Salary range
$ 195.75k - $ 217k
Location
New York, United States
Company size
Mature [ 50+ employess ]
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Job Description
Uniswap Labs seeks a Senior Data Scientist to join its Marketing Analytics team. The role involves developing data models, predictive models, and reporting tools to optimize marketing strategies and user acquisition.
Responsibilities
- Partner with stakeholders to frame business challenges and develop data models that inform acquisition and retention strategies.
- Design and implement predictive models and marketing frameworks, analyzing customer cohorts to track KPIs such as LTV, CAC, and churn.
- Use data-driven insights to guide marketing strategies, budget allocation, targeting, and personalization across multiple digital channels, with a strong emphasis on performance in the decentralized finance ecosystem.
- Build and maintain essential reporting tools to monitor the performance of marketing campaigns, including attribution models, media mix models, and cohort analysis.
- Expand the company’s marketing analytics capabilities, integrating advanced techniques such as Media Mix Modeling (MMM), predictive lifetime value (pLTV), data-driven attribution, and recommendation systems.
- Work with third-party data sources and in-house AI-powered prediction engines to enhance marketing efforts and optimize user acquisition strategies.
- Measure and analyze the impact of integrated brand campaigns and ensure alignment with Uniswap’s long-term goals.
Requirements
- 5+ years of experience in data science or advanced analytics, with a focus on B2C industries, preferably in tech, blockchain, or fintech environments.
- Proven expertise in segmentation, predictive modeling, and retention strategies, especially within digital marketing channels in the context of DeFi and blockchain.
- In-depth experience with Media Mix Modeling (MMM), data-driven attribution, customer lifetime value (LTV) prediction, and recommendation systems.
- Proficiency in using statistical modeling tools and languages like Python, R, SQL, and data visualization platforms such as Tableau or Power BI.
- Experience in building and maintaining reporting systems that communicate the performance of marketing channels, including paid and social.
- Familiarity with AI-powered tools and integrating these capabilities into marketing strategies.
- Strong analytical and problem-solving skills, with the ability to distill complex data insights into clear, actionable recommendations.
- A passion for blockchain technology, DeFi, and the broader vision of decentralized finance.
Benefits
- Company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).
About this job
Job category
Data Science & Analytics
Job type
Full time
Salary range
$ 195.75k - $ 217k
Location
New York, United States
Company size
Mature [ 50+ employess ]
Apply now
Don't miss out on this opportunity. Apply now and take the first step toward success.
Resume Assistance
See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service