Senior Software Engineer - Frontend - Growth Insights

Develop and maintain frontend analytics tracking systems for Kraken's Growth and Platform teams. Collaborate with engineering, marketing, and data teams to ensure data accuracy and reliability.

Overview

Department

Engineering

Job type

Full time

Compensation

$127,000 - $203,000 per year

Location

United States

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Requirements

5+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript.

Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer.

Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems.

Experience working across multiple teams and codebases to implement consistent tracking strategies.

Strong communication and collaboration skills, with the ability to align engineering, marketing, and analytics on tracking best practices.

Responsibilities

Develop and maintain shared libraries and best practices for event tracking across multiple codebases.

Ensure data quality and consistency by building robust validation, monitoring, and alerting systems.

Document and evangelize best practices for analytics implementation.

Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth.

Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights.

Improve event and attribution modeling, enabling more accurate insights into user journeys, marketing performance, and product engagement.

Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture.

Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed.