About this job
Job category
Marketing & Communications
Job type
Full time
Salary range
$ 66k - $ 92k
Location
New York, United States
Company size
Scale Up [ 11<50 employees ]
Apply now
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Job Description
Lead experimentation efforts in paid search to improve conversion rates. Analyze campaign performance and collaborate with cross-functional teams to support marketing initiatives.
Responsibilities
- Lead experimentation efforts with a focus on paid search, including test and learn design and execution, to improve conversion rates across channels.
- Analyze campaign performance across various performance marketing channels and identify opportunities.
- Collaborate with the design team to develop creative strategies based on industry best practices and data-driven learnings.
- Work cross-functionally with analytics, finance, legal, and product teams to support marketing initiatives.
- Manage and optimize Gemini’s performance marketing channels across app and web to drive scalable growth while maintaining CAC and LTV.
- Oversee tracking and reporting for marketing channels in collaboration with marketing analytics teams.
- Implement and monitor A/B tests to drive performance improvements across all channels.
- Stay ahead of market trends and industry best practices to continuously refine marketing strategies.
Requirements
- 0-2 years of experience managing paid marketing channels, preferably within the crypto or finance industry.
- Strong communication skills with the ability to work effectively across teams.
- Hands-on experience with digital marketing channels, including search, social, and app-based advertising.
- Experience with ad platforms such as Google Ads, Facebook Ads Manager & Apple Search Ads.
- Familiarity with data analysis tools such as Excel, Tableau, Looker, or similar platforms.
- Creative thinker with the ability to develop and execute innovative marketing strategies.
- Self-starter who requires minimal direction and can manage projects independently.
- Passionate about cryptocurrency and the Web3 ecosystem.
Benefits
- Competitive starting salary
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
About this job
Job category
Marketing & Communications
Job type
Full time
Salary range
$ 66k - $ 92k
Location
New York, United States
Company size
Scale Up [ 11<50 employees ]
Apply now
Don't miss out on this opportunity. Apply now and take the first step toward success.
Resume Assistance
See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service