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Brand Marketer

Phantom
At Phantom, you'll play a key role in shaping how the world experiences Phantom, driving brand awareness and affinity through high-impact marketing campaigns. You'll partner with internal and external teams to produce impactful work.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

United States, North America

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Requirements

  • 8+ years of experience in brand marketing, advertising, or a related field, ideally within fintech, crypto, or consumer tech.
  • Proven track record of developing and launching successful brand campaigns that drive awareness and engagement.
  • Deep understanding of cultural trends, audience behaviors, and the ability to translate insights into impactful marketing strategies.
  • Experience working cross-functionally and managing external agencies to bring creative visions to life.
  • Excellent communication and storytelling abilities to convey product benefits effectively
  • Passion for crypto, web3, and the future of decentralized finance (or a willingness to learn and immerse yourself in the space).
  • Responsibilities

  • Define and guide Phantom's core brand strategy, including positioning, architecture, and key narratives.
  • Develop and execute world-class brand campaigns that drive awareness, engagement, and adoption of Phantom, ensuring creative excellence and strategic alignment.
  • Craft compelling creative briefs grounded in insights, data, and audience understanding to guide high-impact storytelling and activations.
  • Manage external agencies and creative partners to produce campaigns and brand activations that set Phantom apart in the crypto space and beyond.
  • Monitor and analyze cultural, industry, and consumer trends to identify opportunities for Phantom to engage authentically and meaningfully with key audiences.
  • Ensure brand consistency and integrity across all marketing materials, activations, and partnerships.
  • Leverage data and insights to measure brand marketing effectiveness, optimizing strategies for continuous improvement.
  • Benefits

  • Competitive salary and equity
  • Comprehensive insurance (medical/dental/vision) — 100% covered
  • Stipend for your ideal remote set-up
  • Flexible hours and a supportive remote environment
  • Unlimited vacation: Take time when you need it (and we really mean it!)
  • 401(k) retirement plan
  • Monthly wellness benefit
  • Weekly meal benefit
  • Global off-sites
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