Branding & Communications Lead - Korea

We are seeking a highly motivated and culturally attuned Branding and Communications specialist to drive our brand presence across Asia. This role will bridge global strategy with local execution, ensuring our messaging resonates with diverse audiences in retail.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Korea, Republic of, East Asia

Resume Assistance

See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service

Click to upload

or drag and drop

pdf, doc, or docx (max. 10MB)

Ready to apply?

You're one step away - it takes less than a minute to upload your resume

About Matter Labs

At Matter Labs, we believe freedom drives progress and prosperity. Our mission is to advance personal freedom by bringing cutting-edge blockchain technology to the masses.To make that real, we’re building ZKsync, a verifiable blockchain network secured by zero‑knowledge proofs. Backed by over $250 million in funding from some of the world’s smartest investors, we move fast, ship often, and judge ourselves by the results we create.More than 20 teams already run or are building custom ZKsync chains on our network, from crypto leaders like Crypto.com, Abstract, and Lens, to global brands such as Deutsche Bank and Xsolla.

Key Responsibilities

Ensure all organizational news, campaigns, and messaging are accurately translated and culturally adapted for local audiences

Maintain brand integrity and consistency while tailoring communications to resonate with regional markets

Manage relationships with external marketing agencies and creative partners to deliver high-quality local campaigns

Build and maintain strong relationships with KOLs, influencers, and retail/community partners to amplify brand awareness

Plan, launch, and oversee localized retail marketing campaigns in key Asian markets

Collaborate with global teams to align regional initiatives with overall brand strategy

Monitor campaign performance, analyze results, and optimize for maximum impact

Conduct regular market research to identify emerging retail, consumer, and crypto adoption trends

Provide insights and recommendations to shape future campaign strategy

Engage with crypto-native communities across Telegram, Discord, Twitter/X, and local platforms

Qualifications

5+ years of experience in retail, brand, or marketing roles within Asia

Proven track record managing agencies, influencers/KOLs, and retail campaigns

Strong understanding of cultural nuances across Asian markets

Excellent communication skills in English and at least one Asian language

Highly organized, with the ability to manage multiple campaigns and stakeholders simultaneously