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Creative Campaigns Lead

OKX
United States
Full time
$200,000 - $250,000 per year
Remote

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$200,000 - $250,000 per year

Location

United States, North America

Company size

Mature [ 50+ employess ]

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Lead global campaigns, collaborating with the US brand & social team to create compelling content and stay ahead of trends in crypto and culture. This role requires generating campaign ideas, executing quickly, and elevating brand voice across platforms.

Requirements

  • 8+ years of experience in brand marketing, social media, content production or community growth.
  • Strong creative thinker with excellent copywriting skills and an eye for high-performing content.
  • Proven project management ability to handle multiple initiatives efficiently.
  • Deep understanding of internet culture, memes, and how to adapt trends for brand use.
  • Familiarity with crypto, trading, or Web3 is a plus (or a strong desire to learn).
  • Experience with social scheduling and management tools like Sprout, Hootsuite, or native platform tools.
  • Comfortable working in a fast-paced environment with shifting priorities.
  • Bonus: Skills in video editing, Figma, Canva, or short-form content production.

    • Responsibilities

  • Define and develop campaign and program strategies tailored for crypto-first creative initiatives.
  • Write and edit engaging, impactful copy and video scripts for multiple platforms (X, TikTok, Instagram, etc.).
  • Brainstorm, pitch, and develop innovative social-first campaign ideas aligned with brand and product goals.
  • Create inspiring visual and design briefs to guide creative execution.
  • Stay current with crypto news, creator trends, and platform updates; bring insights into the team.
  • Support larger brand campaigns with timely social content, creative input, and storytelling.
  • Collaborate cross-functionally with design, product, and community teams to ensure consistent messaging.
  • Track campaign performance, share insights, and derive learnings to enhance future initiatives.

    • Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
    • Company
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