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CRM MarTech Project Manager (User Acquisition Focus)

Crypto.com
Hong Kong
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

Company size

Mature [ 50+ employess ]

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A CRM MarTech Project Manager is needed to execute CRM strategies, from business requirements to implementation. The role involves collaborating with various teams to drive user engagement and retention.

Requirements

  • 4+ years of customer data platforms (CDP) management in a Growth capacity
  • Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse
  • Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns
  • Analytical skills to query and make sense of complex datasets with SQL
  • Ability to translate CRM requirements needs into PRDs
  • Proficient with project management tools, methodologies, and best practices
  • Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision

    • Responsibilities

  • Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention
  • Analyse customer data and insights to inform campaigns and initiatives
  • Lead the overall CRM function to coordinate and oversee project development from start to completion
  • Interface with development teams to estimate work efforts, define milestones and manage resources
  • Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects
  • Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner
  • Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines
  • Maintain relevant project documentation to ensure timely delivery and project milestones
  • Point of communication between various teams internally and vendors externally
    • Company
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