CRM Specialist

Crypto.com seeks a CRM Specialist to support cross-channel communications for its e-commerce platform, focusing on platform retention, engagement, and usage metrics. The Specialist will collaborate with marketing, product, and creative teams.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Singapore, Southeast Asia

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Requirements

Minimum 2 years of experience in growth, marketing, CRM or BA roles

Robust knowledge of digital assets and traditional finance

In-depth understanding of economic trends and analyzing market indicators (TradingView charts, such as EMA, MACD, RSI, and Bollinger bands).

Proficient in delivering campaigns and managing automation with rigorous A/B testing

Sensitive to numbers, logical thinking, and analytical skills

Proven track record of using data and analytics tools to increase performance and enhance customer experience

Excellent command of English; Mandarin proficiency is a bonus

Excellent project management and communication skills

Experience working to enable marketing personalization and dynamic content with 1st and 3rd party data.

Experience in SQL or HTML is an advantage

Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus

Demonstrates a strong sense of ownership, responsibility, and commitment

Self-directed learner with a motivated attitude

Quick to adapt to ever-changing and volatile market conditions

Interest in and familiarity with financial news preferred

Responsibilities

Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies

Assist CRM Manager in planning and executing CRM & campaign programs

Drive platform retention, engagement, and usage metrics (e.g. new-fund deposit, cross-selling conversion)

Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluation.

Use data analytics to anticipate user behavior, including product preferences and purchasing patterns, to create new touchpoints and implement targeted upselling and cross-selling strategies within an optimized framework

Conduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement

Plan and integrate data points with the CRM applications

Coordinate analysis of industry trends to meet business objectives

Create hypotheses, run A/B tests, and apply basic statistics to improve campaign performance.