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CRM Specialist

Crypto.com
Singapore
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Singapore

Company size

Mature [ 50+ employess ]

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Crypto.com seeks a CRM Specialist to support cross-channel communications for its e-commerce platform, focusing on platform retention, engagement, and usage metrics. The Specialist will collaborate with marketing, product, and creative teams.

Requirements

  • Minimum 2 years of experience in growth, marketing, CRM or BA roles
  • Robust knowledge of digital assets and traditional finance
  • In-depth understanding of economic trends and analyzing market indicators (TradingView charts, such as EMA, MACD, RSI, and Bollinger bands).
  • Proficient in delivering campaigns and managing automation with rigorous A/B testing
  • Sensitive to numbers, logical thinking, and analytical skills
  • Proven track record of using data and analytics tools to increase performance and enhance customer experience
  • Excellent command of English; Mandarin proficiency is a bonus
  • Excellent project management and communication skills
  • Experience working to enable marketing personalization and dynamic content with 1st and 3rd party data.
  • Experience in SQL or HTML is an advantage
  • Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus
  • Demonstrates a strong sense of ownership, responsibility, and commitment
  • Self-directed learner with a motivated attitude
  • Quick to adapt to ever-changing and volatile market conditions
  • Interest in and familiarity with financial news preferred

    • Responsibilities

  • Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
  • Assist CRM Manager in planning and executing CRM & campaign programs
  • Drive platform retention, engagement, and usage metrics (e.g. new-fund deposit, cross-selling conversion)
  • Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluation.
  • Use data analytics to anticipate user behavior, including product preferences and purchasing patterns, to create new touchpoints and implement targeted upselling and cross-selling strategies within an optimized framework
  • Conduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
  • Plan and integrate data points with the CRM applications
  • Coordinate analysis of industry trends to meet business objectives
  • Create hypotheses, run A/B tests, and apply basic statistics to improve campaign performance.
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