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CRO Lead

Crypto.com
London, United Kingdom
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

London, United Kingdom

Company size

Mature [ 50+ employess ]

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As a CRO Lead, you will be responsible for improving user experience and conversion rates across organic traffic sources. You will develop A/B testing strategies and work closely with product, design, and development teams to optimise on-site performance.

Requirements

  • 5+ years of experience in CRO, UX, or a related field.
  • Hands-on experience with A/B testing tools such as Google Optimize, VWO, or Optimizely.
  • Strong analytical skills with the ability to interpret data and user behaviour insights.
  • Familiarity with SEO and organic traffic acquisition.
  • Experience working in a high-growth, fast-paced environment.

    • Responsibilities

  • Develop and execute conversion rate optimisation (CRO) strategies to enhance user journeys and increase conversions from organic traffic.
  • Lead A/B testing initiatives to test hypotheses and improve on-page performance.
  • Work closely with Organic Growth, Product, and UX teams to ensure a seamless and optimised user experience.
  • Use data-driven insights to create recommendations for website and app improvements.
  • Report on CRO performance and provide strategic recommendations based on findings.
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