Logo

Director of Brand Marketing

Offchain Labs
Global
Full time
Remote

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Global

Company size

Mature [ 50+ employess ]

Resume Assistance

See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service

Ready to apply?

You're one step away - it takes less than a minute to upload your resume

Lead brand strategy and execution for Offchain Labs and Arbitrum, driving awareness and adoption of their blockchain solutions. This role requires extensive experience in the blockchain space.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 7+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.
  • Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.
  • Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.
  • Excellence in campaign strategy and execution. Strong creative direction and storytelling abilities.
  • Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.
  • Creative thinking and innovative mindset, with the ability to oversee the brands presence across channels ensuring verbal and visual identity is consistent.

    • Responsibilities

  • Campaign Management: Develop and execute innovative, multi-channel marketing campaigns that strengthen brand positioning and drive audience engagement.
  • Establish and Maintain Brand Voice: Establish and maintain brand voice, tone, and messaging guidelines across all marketing channels.
  • Multi-Channel Strategy: Develop and execute multichannel marketing strategies, with demonstrated ability to implement, measure, and optimize owned, earned, and paid media campaigns across various platforms.
  • Strategic Partnership Development: Spearhead high-impact partnership initiatives across key partners.
  • Market Intelligence & Agile Response: Real-time monitoring and analysis of industry shifts, competitor movements, and new opportunities.
  • Internal Alignment & Technical Translation: Partner with product and engineering teams to translate complex innovations into compelling narratives.

    • Benefits

  • Remote-first global workforce + soon to open NY office
  • Annual company offsite + team onsites
  • Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
  • Medical, dental & vision coverage (US + some other countries)
  • 401k retirement plan + company match (US only)
  • Wellness stipend
  • Home office set up / ergonomic equipment program
    • Company
    About
    Academy
    Pricing
    Partnerships
    Legal
    Terms
    Privacy
    Cookies
    Contact
    © All rights reserved.