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Director of Product Marketing

Eigen Labs
North America
Full time
$200,000 - $250,000 per year
Remote

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$200,000 - $250,000 per year

Location

North America

Company size

Mature [ 50+ employess ]

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Build, operate, and scale the product marketing machine for EigenLayer, a blockchain solution. Work closely with engineering to define product strategy and execute developer go-to-market plans.

Requirements

  • Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market strategies and product launches.
  • 5+ years in technical product marketing product management roles, with a deep understanding of the motivations and needs of developer audiences.
  • A familiarity of the Ethereum developer ecosystem and its core technical audiences. Strong candidates will have direct experience marketing for a crypto developer ecosystem.
  • Comfort getting hands on with data. Ideal candidates can interpret product and market signals, and make data-driven decisions to optimize our marketing strategies over time.
  • Experience crafting compelling positioning, messaging and developer content.
  • Prior experience driving company or business unit wide marketing strategies in partnership with cross-functional partners like Engineering, Product, Growth Marketing and Developer Relations.
  • Track record of managing an annual marketing budget with excellent performance metrics.
  • A self-starter and ownership mentality, thriving in fast-paced, ambiguous environments.
  • Relevant experience driving adoption and engagement for cloud services is a plus.

    • Responsibilities

  • Release marketing and GTM execution: Drive the end-to-end strategy and execution for product launches.
  • Product narratives and positioning: Craft compelling narratives that differentiate EigenLayer in the market.
  • Product growth: Continuously test, refine, and optimize programs and assets that fuel product growth.
  • Product positioning and strategy: Define the long-term vision and strategy for EigenLayer.
  • Define and communicate the value proposition of our core first party developer offerings.
  • Help steer product roadmap based on customer, market, and competitive insights; and own the public-facing roadmap.
  • Partner with Content, Comms and Creative teams to land product-centric value propositions and messaging on external channels.
  • Go-to-market strategy: Own the GTM strategy for our evolving set of platform offerings.
  • Support pricing & packaging decisions for new products.
  • Product disclosure and launch: Own release marketing from end to end.
  • Collaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages.
  • Lead the execution of priority GTM campaigns, scaling impact through supporting teams across Product, Creative, Growth, Content, and Developer Relations.
  • Manage the developer marketing budget for execution across channels.
  • Full-funnel execution: Partner with Content and Developer Relations teams to design and measure top of funnel marketing initiatives.
  • Work with Growth and Sales to drive partnerships and activations that increase trial and adoption of our products.

    • Benefits

  • Competitive salary and non-cash compensation (tokens and equity)
  • World class benefits package (medical/dental/vision)
  • Remote work set up stipend
  • Flexible hours and a supportive remote environment
  • Flexible time off
  • 401(k) retirement plan + company match
  • Monthly wellness benefit
  • Yearly off-sites
  • Paid parental leave
    • Company
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