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Director, User Acquisition

Bitpanda
Vienna, Austria
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Vienna, Austria

Company size

Scale Up [ 11<50 employees ]

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Lead the user acquisition strategy and team across Performance Media, SEO, and Affiliate channels, maximizing user growth within CPA and ROI frameworks. Develop and implement robust frameworks for tracking and measurement to ensure positive ROI.

Requirements

  • Possess 6-10 years of experience in User Acquisition in a multi-language, multi-country environment.
  • Strong expertise in leading and managing teams, performance media, SEO, tracking, bid management, and other third-party tools.
  • Possesses clear domain expertise, having worked with high-budget, multinational accounts.
  • Highly skilled in numerical detail and analytical data-driven decision making, with a great attention to detail and a methodical approach to work.
  • Strong communication and negotiation skills, ability to connect easily with different types of people, stakeholders and partners.

    • Responsibilities

  • Develop and lead the user acquisition strategy and team across Performance Media, SEO, and Affiliate channels, ensuring alignment with company goals and maximizing user growth within CPA and ROI frameworks.
  • Take ownership of the strategic direction, performance, and optimisation of all user acquisition channels, including Paid Media, Organic Search, and Affiliates.
  • Collaborate effectively with Local and Global teams to to set out & implement our overall marketing and strategy.
  • Leverage analytics and data insights to drive growth initiatives, optimise conversion funnels, and measure impact through data-driven decision making.
  • Take ownership, establish and implement robust frameworks and processes for tracking, attribution, and measurement of activities to ensure positive ROI.

    • Benefits

  • We're proud of our flexible working model that includes 2 days (minimum) working from the local Hub, plus 60 Work From Anywhere days annually
  • Total compensation package including participation in our Bitpanda stock option plan
  • Competitive benefits programs and policies shaped by our flexibility-first philosophy
  • Company-wide and team events — both in-person and virtually!
  • Bitpanda swag to keep you living the brand
  • And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.
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