About this job
Job category
Marketing & Communications
Job type
Full time
Location
Asia
Company size
Start Up [ <10 employees ]
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Job Description
This role focuses on user growth and increasing Earn and Loan volume in APAC and other regions. Responsibilities include planning and executing marketing campaigns to achieve growth goals.
Responsibilities
- This role is responsible for user growth and Earn and Loan volume growth in APAC.
- Plan and execute campaigns, promotions, AMA for the purpose of user growth and product growth in CEE, EU and the UK.
- Utilize local promotional and communication channels such as paidads, meetups to achieve goals.
- Explore marketing collaboration opportunities and external resources with external partners such as KOL and token partners.
- Collaborate with internal cross functional teams for marketing plan execution and cross-sell campaigns.
- Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.
Requirements
- 4+ years of experience in product marketing, defi protocols, channel marketing, or user growth.
- Deep understanding of APAC markets and crypto trends.
- Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner.
- Solid Understanding of Binance and competitors’ Earn and Loan Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.
- Data-oriented with strong analytical skills and writing skills.
Benefits
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
About this job
Job category
Marketing & Communications
Job type
Full time
Location
Asia
Company size
Start Up [ <10 employees ]
Apply now
Don't miss out on this opportunity. Apply now and take the first step toward success.
Resume Assistance
See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service