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Ecosystem Content Marketing Manager, Greater China

Aptos Labs
Hong Kong, China
Full time

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, China

Company size

Mature [ 50+ employess ]

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Aptos is seeking a strategic Ecosystem Marketing Manager for Greater China to accelerate ecosystem growth. This role will create and execute go-to-market strategies, develop content, and collaborate with internal/external stakeholders.

Requirements

  • Minimum of 5 years of hands-on experience in the Web3 space, with a strong background in content and copywriting for crypto marketing.
  • Deep, established relationships within Greater China, including extensive networks with KOLs, community leaders, and industry influencers.
  • Experience in ecosystem development, marketing, and running high-impact campaigns.
  • Proven ability to craft and distribute crypto-native content that resonates with ecosystem participants.
  • Exceptional communication, negotiation, and relationship management skills.
  • Ability to lead cross-functional teams and manage complex, multi-faceted projects in a dynamic environment.
  • Fluency in English and Mandarin is required.
  • Willingness to travel within Greater China as required.

    • Responsibilities

  • Develop and implement tailored go-to-market strategies to drive ecosystem growth and adoption across Greater China.
  • Align with Aptos leadership and cross-functional teams (Product, Marketing, Operations) to ensure seamless execution of initiatives.
  • Lead the planning and execution of high-impact campaigns and initiatives.
  • Develop and distribute crypto-specific content and marketing copy that enhances Aptos’ ecosystem presence, reinforcing thought leadership.
  • Collaborate with internal teams and external partners to create editorial content for an Aptos newsroom that covers ecosystem happenings and industry insights.
  • Build, nurture, and leverage strong relationships with ecosystem partners, KOLs, and community groups in Greater China.
  • Identify and capitalize on opportunities for collaboration with other Web3 enterprises and ecosystems.
  • Identify, develop, and optimize new channels for ecosystem expansion.
  • Manage channel partnerships to ensure scalable and sustainable growth.
  • Monitor market trends and competitive dynamics to inform strategy.
  • Track, analyze, and report on the performance of GTM initiatives, providing actionable insights for continuous improvement.

    • Benefits

  • 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
  • Equipment of your choice
  • Flexible vacation time, 11 holidays, and floating company days off
  • Competitive Salary
  • Equity (RSUs) (US employees)
  • Protocol Token Grants
  • 401k matching (US Employees)
  • Fun and inclusive in-person and digital events
    • Company
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