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Ecosystem Content Marketing Manager, US

Aptos Labs
United States
Full time
$120,000 - $165,000 per year
Remote

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$120,000 - $165,000 per year

Location

United States

Company size

Mature [ 50+ employess ]

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Aptos Labs seeks a strategic marketing manager to lead US ecosystem efforts. This role involves creating content, engaging with partners, and driving adoption.

Requirements

  • Minimum of 5 years of experience in Web3 marketing, with a strong focus on crypto-specific content and copywriting.
  • Proven experience in building and executing ecosystem GTM strategies.
  • Demonstrated success in producing high-quality content tailored for Web3 audiences, including editorial, blog posts, social media, and thought leadership pieces.
  • Strong relationships with crypto-native media, influencers, and community leaders in the US.
  • Exceptional communication, negotiation, and stakeholder management skills.
  • Experience leading cross-functional teams and executing complex marketing campaigns.
  • Ability to work autonomously in a fast-paced, remote-first environment.

    • Responsibilities

  • Develop and execute a comprehensive go-to-market (GTM) strategy tailored for the US market.
  • Align with Aptos leadership and cross-functional teams (Product, Marketing, Operations) to ensure seamless execution of initiatives.
  • Lead the planning and execution of high-impact campaigns and initiatives that elevate Aptos’ ecosystem presence.
  • Develop and distribute crypto-specific content and marketing copy that enhances Aptos’ industry leadership.
  • Collaborate with internal teams to build out an editorial newsroom covering ecosystem happenings, projects, and industry trends.
  • Build, nurture, and leverage strong relationships with ecosystem partners, investors, and Web3 influencers in the US.
  • Identify and capitalize on opportunities for collaboration with other blockchain enterprises and networks.
  • Identify, develop, and optimize new channels for ecosystem expansion, ensuring scalability.
  • Manage channel partnerships to drive adoption and engagement.
  • Monitor industry trends, competitive landscape, and key ecosystem movements to inform strategy.
  • Track, analyze, and report on the performance of marketing initiatives, refining approaches for impact.

    • Benefits

  • 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
  • Equipment of your choice
  • Flexible vacation time, 11 holidays, and floating company days off
  • Competitive Salary
  • Equity (RSUs) (US employees)
  • Protocol Token Grants
  • 401k matching (US Employees)
  • Fun and inclusive in-person and digital events
    • Company
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