Growth & Operations Regional Lead - CIS/CEE

Lead regional growth campaigns in CIS/CEE, focusing on user growth and platform engagement. Develop and execute marketing strategies leveraging data-driven insights.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Global

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Requirements

3-5+ years of experience in Growth/Digital/Marketing departments;

Confident English is a MUST; Russian/Ukrainian speaking is strong PLUS;

Data-oriented mindset connecting actionable insights (data) and exact drivers (campaigns). Strong analytical capabilities related to user behavior analysis, and user retention strategy development in marketing funnels;

Execution-oriented professional - with the humility, drive, and scrappiness to get it done;

Experience in launching both large-scale and targeted campaigns throughout the user conversion funnel OR product optimization;

Well-versed and ideally skilled in all 3 areas: Marketing Growth Hacking/Operational Management/Data Analytics;

Preferably experience in user segmentation, customer lifecycle management, and A/B testing;

Must have a strong interest in crypto/blockchain/technology, Crypto enthusiast is a plus;

Must be able to work independently and execute initiatives from A to Z;

Proven experience in growing and managing user base supported by strong coordination skills and strategic mindset for marketing;

Creative thinking for developing innovative product organizational strategies and engaging campaigns.

Responsibilities

Together with the Marketing Strategy Lead execute regional growth campaigns in partnership with local & central stakeholders to ensure business objectives (KPIs) are met;

Drive and lead growth marketing promotions across the CIS/CEE (incl. Balkans) targeting users' stickiness, and platform ecosystem usage (Lifecycle, Product Marketing, Active Users Growth Hacks via Retention, Reactivation, Stickiness);

Establish marketing best practices (including segmentation, and A/B testing strategies) using data-driven insights;Measure, understand, and report critical metrics progress to regional management & Central Leaders;

Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;

Map out the user journey and increase user funnel conversion through surfacing product asks, user education, and operational campaign (top focus on KYC-Deposit-Trades conversion);

Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficiency and user experience;

Act as a driver for platform innovations (products, UX/UI), community needs solutions (Optimizations, Bonus Systems), in-depth analytics & in-sight sharing.