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Growth Creative Copywriter

Crypto.com
Vietnam
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Vietnam

Company size

Mature [ 50+ employess ]

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Experienced creative copywriter needed to create engaging digital content across various platforms. Requires experience with AI tools and fin-tech/blockchain content.

Requirements

  • 6+ years of fin-tech / blockchain content writing experience.
  • Exceptional ability to craft impactful writing.
  • Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
  • In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
  • Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other in-app pop-ups. Understanding how to adapt the tone, style, and content to each specific channel is crucial.
  • Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.
  • Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency.
  • Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.
  • Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration.
  • Exceptional skills in crafting long-form, narrative-driven content for CRM campaigns, such as email sequences, onboarding flows, and customer nurturing programs.
  • Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions.

    • Responsibilities

  • Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content.
  • Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc.
  • Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
  • Conduct research and conceptualize ideas to develop engaging messages for the target audience.
  • Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
  • Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels.
  • Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
  • Stay up-to-date with trending topics and news to identify content opportunities.
  • Gather input and validate content with internal teams.
  • Ensure consistency and quality across all written materials.
  • Take ownership of projects from concept to delivery, aligning with brand guidelines.
  • Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
  • Utilize AI tools to develop compelling visuals and content.

    • Benefits

  • Competitive salary
  • Medical insurance package with extended coverage to dependents
  • Attractive annual leave entitlement including: birthday, work anniversary
  • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
  • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
  • crypto.com visa card provided upon joining
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