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Growth Director- Sports, US

Crypto.com
United States
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

United States, North America

Company size

Mature [ 50+ employess ]

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Lead and scale digital user acquisition across paid channels for a B2C role in the sports contracts industry. Develop and execute performance marketing strategies focusing on user growth, ROAS, and acquisition cost efficiency.

Requirements

  • 8+ years of hands-on performance marketing experience, including 3+ years in a leadership role.
  • Familiarity with the U.S. sports trading market, including consumer behavior, industry trends, and regulations.
  • Deep platform expertise across paid social, paid search, programmatic, and mobile app user acquisition.
  • Proven success in managing substantial acquisition budgets and scaling digital marketing for sports trading products.
  • Experience in sports trading environments.
  • Solid understanding of sports trading products and consumer behavior within this ecosystem.
  • Highly analytical mindset with a strong grasp of marketing metrics, attribution models, and funnel performance.
  • Comfortable operating in a fast-paced, startup environment characterized by high ambiguity and rapid change.
  • Experience marketing to sports enthusiasts, particularly Gen Z and millennial audiences, with a focus on mobile-first experiences.
  • Familiarity with community growth strategies within sports trading.
  • Proficiency in using tools such as SQL, Tableau, or Looker for in-depth performance analysis.
  • Exposure to international markets and knowledge of regulatory-sensitive user acquisition.

    • Responsibilities

  • Own the Performance Marketing Strategy:
  • Develop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US.
  • Manage and oversee campaigns across different advertising activities across all media channels, including but not limited to Google (Search, Display, YouTube), Meta (Facebook, Instagram), X/Twitter, LinkedIn, TikTok, and programmatic channels.
  • Drive Growth at Scale:
  • Build and manage full-funnel campaigns focused on user acquisition, activation, and retention within the sports trading sector.
  • Identify growth opportunities through continuous experimentation and A/B testing tailored to sports fans.
  • Optimize landing pages and conversion flows for both web and app acquisitions in collaboration with Product and Creative teams.
  • Data-Driven Execution:
  • Manage and allocate substantial media budgets with a strong focus on efficiency and ROI.
  • Utilize analytics platforms and attribution tools to evaluate campaign performance, user quality, and lifetime value.
  • Report on key KPIs and growth drivers to executive stakeholders.
  • Hands-on Leadership:
  • Lead and develop a regional performance marketing team, fostering accountability and continuous learning within the sports contracts niche.
  • Cultivate a high-performance culture that is data-informed, user-focused, and agile.
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