Growth Manager, Social and Search

We are seeking a highly skilled Growth Marketing Manager to manage our digital marketing campaigns across a variety of new product lines including credit cards, loyalty programs, onchain crypto trading, crypto derivatives, stocks, and prediction markets. This role focuses on planning, executing, and refining high-impact strategies across key paid channels for B2C to drive customer acquisition and new business revenue.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

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About the Role

Experience in similar roles in Finance, Crypto and Tech is an advantage. However, most importantly, we are looking for an initiative taker with a creative and experimental mindset, who can drive growth initiatives and campaign development across a variety of products. This requires a curious and commercial mindset, with constant learning about new products and technologies, as well as the relevant audiences and user trends.

Key Responsibilities

Develop, launch, and optimize paid campaigns across various platforms across Search and Social Media

Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.

Customize creative and messaging to align with regional regulations, credit card calendars, and user intent.

Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey.

Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.

Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards.

Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).

Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.

Ensure all marketing activities comply with state-level regulations and partner requirements.

Stay informed about legal landscapes, industry trends, and competitor activities within the credit card sector.

Requirements

3–5 years of experience in performance marketing

Strong commercial understanding and the ability to craft compelling messaging for user acquisition across web and app stores.

Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries.

Deep expertise in self-service paid media platforms such as Google Ads, Meta, TikTok, Snap, Reddit and others.

Solid understanding of attribution modeling, A/B testing, and customer lifecycle within the credit card sector.

Robust analytical skills with a performance-oriented mindset.

Experience collaborating with creative, compliance, and data teams.

Strong account management and negotiation skills.

Nice to Have

Crypto native or familiarity with community-led growth and Web3 technologies.

Passion for trading and investing across traditional and decentralized finance.

Additional language skills beyond fluent English.

Experience managing SaaS analytics (Tableau) and attribution platforms (AppsFlyer).

AI Disclaimer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.