Logo

Growth Manager - Sports, US

Crypto.com
United States
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

United States, North America

Company size

Mature [ 50+ employess ]

Resume Assistance

See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service

Ready to apply?

You're one step away - it takes less than a minute to upload your resume

Lead and optimize digital acquisition campaigns across key paid channels for a B2C role in the U.S. sports trading industry. Responsibilities include planning, executing, and refining high-impact campaigns to drive customer acquisition and engagement.

Requirements

  • 4–6 years of experience in performance marketing for the sports trading industry, with a minimum of 1 year specifically in sports trading, sports contracts, prediction markets, or U.S. derivatives products.
  • Proven track record managing acquisition campaigns with seven-figure budgets across multiple states.
  • Expertise in paid channels such as Google Ads, Meta, programmatic DSPs, and other ad platforms.
  • Strong understanding of attribution modeling, A/B testing, and customer lifecycle in the sports trading space.
  • Robust analytical skills with a performance-oriented mindset.
  • Experience collaborating with creative, compliance, and data teams.
  • Deep knowledge of U.S. sports culture, major leagues (NFL, NBA, MLB, NCAA), and seasonal trends.
  • Experience with mobile app acquisition and app store optimization (ASO).
  • Familiarity with sports trading CRM, email marketing, or retention/lifecycle strategies.
  • Experience utilizing geofencing or location-based targeting.
  • Passion for sports trading, prediction markets, and derivatives, with a personal interest in the sports betting industry.

    • Responsibilities

  • Campaign Execution & Optimization:
  • Develop, launch, and optimize paid campaigns across Google (Search & Display), Meta, programmatic platforms, YouTube, and emerging sports enthusiast platforms.
  • Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within CPA targets.
  • Customize creative and messaging in accordance with regional regulations, sports calendars, and user intent.
  • Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency.
  • Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.
  • Measurement & Reporting:
  • Monitor campaign performance utilizing tools such as Google Analytics, Adjust, and platform-specific dashboards.
  • Produce comprehensive reports on KPIs including CAC, ROAS, CTR, conversion rate, and LTV.
  • Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.
  • Compliance & Market Sensitivity:
  • Ensure all marketing activities are compliant with state-level regulations and partner requirements.
  • Stay informed about legal landscapes, industry trends, and competitor activities within sports trading and derivatives markets.
    • Company
    About
    Academy
    Pricing
    Partnerships
    Legal
    Terms
    Privacy
    Cookies
    Contact
    © All rights reserved.