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Growth Manager

Crypto.com
Sao Paulo, Brazil
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Sao Paulo, Brazil

Company size

Mature [ 50+ employess ]

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Manage and optimize user acquisition efforts across LATAM, overseeing paid campaigns and app marketing strategies. Drive continuous improvement in ROAS and collaborate with cross-functional teams.

Requirements

  • Bachelor's degree in marketing, business, or a related field
  • 6+ years of experience in user acquisition, growth marketing, or digital marketing roles, with a focus on paid acquisition.
  • Proven track record of driving revenue growth and optimizing ROAS across multiple markets, with expertise in capturing market potentials and improving market share.
  • Deep expertise in paid advertising platforms such as Google Ads, Facebook Ads, and other relevant channels, with experience in full funnel marketing strategy from awareness to conversion.
  • Experience with app marketing strategies, including app store optimization (ASO), in-app advertising, and mobile ad networks.
  • Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams, simply and impactfully.

    • Responsibilities

  • Manage and optimize the user acquisition efforts in alignment with local business objectives and market-specific dynamics across the LATAM.
  • Oversee the planning, execution and optimization of paid acquisition campaigns across channels such as Google Ads, Facebook Ads, Instagram Ads, X, ASA and other relevant platforms
  • Strategic understanding of customer lifetime cycle marketing and CRM to support optimise the onboarding funnel and boost retention 7 under engagement.
  • Develop and implement app marketing strategies to drive app installs, engagement, and conversions, leveraging channels such as in-app advertising, affiliates and mobile ad networks.
  • Conduct market research and competitive analysis to identify growth opportunities, market trends, and competitive threats in each market, with a focus on capturing market potentials and improving market share.
  • Drive continuous improvement in ROAS performance through data-driven insights, A/B testing, and campaign optimization strategies, with a strong funnel conversion concept and experience in full funnel marketing strategy from awareness to conversion.
  • Foster a culture of test & learn within the acquisition team, encouraging experimentation, hypothesis testing, and iterative improvements to acquisition strategies and tactics
  • Manage acquisition budgets effectively across the region, ensuring optimal allocation and alignment with business goals and KPIs.
  • Generate regular performance reports and dashboards to track key metrics, analyze campaign performance, and provide actionable insights to senior leadership, showcasing expertise as T-shaped marketers specializing in paid advertising
  • Collaborate closely with cross-functional teams, including marketing, product, analytics, and finance, to align acquisition strategies with overall business objectives and initiatives, ensuring a cohesive approach to full funnel marketing strategies

    • Benefits

  • Competitive salary
  • Medical insurance package with extended coverage to dependents
  • Attractive annual leave entitlement including: birthday, work anniversary
  • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
  • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
  • crypto.com visa card provided upon joining
    • Company
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