About this job
Job category
Marketing & Communications
Job type
Full time
Salary range
$ 140k - $ 160k
Location
San Francisco, United States
Company size
Mature [ 50+ employess ]
Apply now
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Job Description
Lead and scale customer acquisition, paid marketing, and lead generation strategies. Design and execute multi-channel growth campaigns, optimizing conversion funnels, and driving engagement.
Responsibilities
- Develop and execute growth strategies to drive customer acquisition, engagement, and retention across institutional audiences.
- Optimize lead generation efforts through paid advertising, content marketing, email marketing, and strategic partnerships.
- Drive continuous experimentation and A/B testing across landing pages, email campaigns, webinars, sponsorships, and other strategies to improve conversion rates.
- Own and manage performance marketing channels, including Google Ads, LinkedIn, Twitter, and other programmatic and paid media campaigns.
- Define KPIs, measure ROI, and continuously optimize budget allocation to maximize acquisition efficiency.
- Partner with design and content teams to develop compelling ad creatives and landing pages that convert.
- Understand and implement retargeting ads, new user acquisition ads, and ABM targeted campaigns.
- Implement what is needed to optimize various distribution channels. For example, we’ll need GCLID implemented on Google Ads to track platform conversion events.
- Lead the development and execution of high-impact webinars, virtual events, and targeted growth initiatives.
- Drive attendance and engagement for educational and product-focused webinars by leveraging CRM, email marketing, and targeted promotions.
- Work closely with sales, marketing, and product teams to create content that resonates with key audience segments.
- Build and refine automated lead nurturing sequences, segmenting audiences based on behavior and intent.
- Partner with sales to ensure marketing-driven leads are properly qualified and handed off for conversion.
- Leverage data and insights to personalize messaging, improve customer journeys, and optimize retention strategies.
- Establish and refine attribution models to understand marketing effectiveness and optimize spend across channels.
- Regularly report on key growth metrics, providing actionable insights and recommendations for continuous improvement. (ex. Impressions, Leads, Intent, CAC, LTV, etc.)
- Leverage data visualization tools like Google Analytics, Marketo, and Looker to analyze campaign performance and user behavior.
Requirements
- 6+ years of experience in growth marketing, demand generation, or performance marketing, preferably in fintech, crypto, or B2B SaaS.
- Deep expertise in paid acquisition channels (Google, LinkedIn, X/Twitter, YouTube, etc.), marketing automation, and funnel optimization.
- Proven track record of executing high-impact marketing campaigns that drive measurable results.
- Strong analytical skills with experience in attribution modeling, A/B testing, and data-driven decision-making.
- Experience managing webinars and virtual events as part of a broader growth strategy.
- Strong collaboration skills, with experience working cross-functionally with product, sales, and data teams.
- Ability to thrive in a fast-paced, high-growth startup environment.
Benefits
- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and an inspiring startup environment
About this job
Job category
Marketing & Communications
Job type
Full time
Salary range
$ 140k - $ 160k
Location
San Francisco, United States
Company size
Mature [ 50+ employess ]
Apply now
Don't miss out on this opportunity. Apply now and take the first step toward success.
Resume Assistance
See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service