Growth Marketer - Acquisition

Uniswap Labs seeks a data-driven growth marketer to own and optimize paid acquisition strategy. This role involves launching campaigns, exploring new channels, and partnering with various teams to scale Uniswap's growth.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$172,000 - $191,000 per year

Location

United States, North America

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Requirements

5 years of marketing experience working with technical B2C products, with a strong background in performance marketing

Passionate about working at the cross-section of quantitative and creative marketing

Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs

Incredibly clear written communication and desire to document everything

Very organized, able to stay on top of several moving projects at once

Experience with A/B & multivariate testing and a solid understanding of statistics

Understanding of product & marketing KPIs like LTV, ARPU, and ROAS

Responsibilities

Own performance marketing strategy across all paid channels including Google, X, Apple Search Ads, Reddit, and programmatic.

Partner with performance marketing contractors to launch and regularly optimize campaigns and creatives.

Lead the end-to-end project management for acquisition channels, including managing timelines, deliverables, and communications to stakeholders.

Launch new acquisition channels like influencers & affiliates to unlock new opportunities for user growth.

Plan and execute bookable media placements with key partners across all mediums including digital, podcasts, newsletters, and sponsored content.

Deliver in-depth weekly reporting & analysis for all channels under ownership, and identify opportunities to expand our analytics capabilities.

Contribute to Go-To-Market channel strategy and execution for new launches across UL product lines.

Benefits

Company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).