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Guerrilla Marketing Manager – Sports Sector

Crypto.com
United States
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

United States

Company size

Mature [ 50+ employess ]

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Lead on-the-ground brand activations in key sports markets across the U.S., generating buzz and creating fan experiences. This role involves extensive travel and on-site execution of marketing campaigns.

Requirements

  • 5+ years in marketing, with at least 3 years focused on sports marketing, guerrilla, or experiential activations.
  • Deep understanding of sports culture and fandom — from grassroots to pro leagues.
  • Experience leading agency relationships and managing external teams.
  • Strong operational and project management skills — you can juggle multiple events, cities, and timelines without dropping the ball.
  • Excellent interpersonal skills — you know how to build relationships with everyone from street teams to city officials.
  • Willingness to travel extensively and work non-traditional hours (evenings, weekends, game days).
  • Bonus points for: bilingual fluency (English/Spanish), experience in soccer, basketball, or youth sports marketing.

    • Responsibilities

  • Design and execute grassroots marketing campaigns that drive engagement, excitement, and relevance within core sports communities.
  • Lead boots-on-the-ground operations — from mobile brand experiences and street teams to pop-up courts, game-day stunts, and community events.
  • Source and manage agency partners, brand ambassadors, and regional vendors to scale activations in key sports markets.
  • Own end-to-end logistics, including permitting, location scouting, street team hiring/training, and day-of execution.
  • Work cross-functionally with brand, partnerships, and content teams to ensure consistent messaging and storytelling through all touchpoints.
  • Collaborate with sports properties, leagues, and community organizations to amplify activations and drive participation.
  • Track, measure, and report on campaign effectiveness with clear KPIs tied to brand engagement and fan growth.
  • Stay plugged into sports trends, athlete culture, and fan behavior, especially in urban and emerging sports scenes.
    • Company
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