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Head of Marketing

Ether.fi
Global
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Global

Company size

Scale Up [ 11<50 employees ]

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Lead marketing efforts and drive ether.fi’s growth and brand presence. Oversee development and execution of comprehensive marketing strategies to elevate Ether.fi’s profile and support new product launches.

Requirements

  • Hands on experience in B2C performance marketing roles within DeFi or a transferable environment
  • Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.
  • Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.
  • Experience in cross-functional collaboration.
  • Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions.
  • Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.
  • A good eye for design and past design experience would be a plus
  • Responsibilities

  • Develop and execute long-term marketing strategies that align with ether.fi’s vision, growth objectives, and ultimately our TVL.
  • Shape ether.fi's brand narrative and positioning within the blockchain and DeFi space.
  • Drive user acquisition, engagement, and retention across ether.fi’s products
  • Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.
  • Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.
  • Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.
  • Establish ether.fi as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.
  • Benefits

  • Competitive salary, performance-based incentives, and token allocation grant
  • Opportunity to work with a Top 4 Ethereum protocol, by TVL
  • Opportunities for professional development and growth within the organization
  • Health, dental, and vision insurance plans
  • Collaborative and inclusive work culture
  • Exposure to cutting-edge technologies in the blockchain and cryptocurrency space
  • Global team with opportunity for travel and working out of our 3 offices around the world
  • 4 weeks work from anywhere
  • Exciting company events and team-building off-sites
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