Head of Product Marketing - Americas (US & LATAM)

Lead product marketing strategy for the Americas, driving community engagement and product adoption. Collaborate with local teams and global stakeholders to adapt global messaging and gather market insights.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$180,000 - $264,000 per year

Location

United States, North America

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Requirements

At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry.

Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.

In-depth understanding of financial markets, trading principles, and investment strategies.

Strong grasp of digital marketing, especially as it pertains to fintech and crypto.

Extensive experience in building and scaling crypto-native communities.

Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.

Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

Responsibilities

Develop and execute a comprehensive product marketing strategy for the Americas (US & LATAM).

Drive growth in community engagement and product adoption.

Coordinate and expand global community programs in the Americas.

Establish a strong brand presence across crypto industry events, media, and social platforms.

Work closely with local General Managers (GMs) and market teams to adapt global product messaging.

Develop region-specific narratives that align with user needs, trading behaviors, and market trends.

Act as the voice of the US and LATAM customer, gathering and analyzing market insights.

Establish a structured feedback loop between American users and global product teams.

Benefits

Competitive total compensation package

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants