Lead Product Marketing Manager, Margin Trading

As the Lead Product Marketing Manager for Margin Trading, you will drive the success of Kraken Pro's advanced trading platform. This role involves shaping and executing the Margin product strategy to position Kraken as the platform of choice for professional traders seeking sophisticated tools.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Global

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Key Responsibilities

Contribute to the Margin Trading product vision and roadmap by partnering with cross-functional teams and using customer insights.

Lead product launches by driving go-to-market strategies for new products and features.

Elevate the existing Margin Trading portfolio by evaluating performance and identifying opportunities.

Craft and evolve product value narratives through compelling positioning, messaging, and packaging strategies.

Drive sales enablement by leading the creation and delivery of materials and messaging strategies.

Support ecosystem growth by architecting go-to-market efforts to expand our global footprint, leveraging partnerships and growth initiatives.

Be a market and customer expert by conducting deep analysis of needs, offerings, and trends, and sharing insights to inform strategy.

Champion customer research and insight by leading discovery and validation work to translate insights into actionable marketing strategies.

Skills and Qualifications

7–10 years of product marketing experience, ideally in crypto and/or trading platforms.

Deep expertise in margin trading, including user psychology, leverage mechanics, risk management, and product differentiators.

Proven success launching products and features using market, customer, and behavioral insights.

A customer-obsessed mindset with strong experience in positioning products to different user segments.

Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.

Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.

Highly analytical and data-driven, comfortable navigating trading metrics to identify trends and inform go-to-market decisions.

Strategic thinker with strong execution skills, comfortable operating independently and in ambiguity.

Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences.

Passion for helping others grow, supporting peers, mentoring junior PMMs, and raising the bar for the team.

About Kraken

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. Join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, our focus on mission and crypto ethos has attracted many of the most talented crypto experts in the world.

As a fully remote company, we have team members in 70+ countries who speak over 50 languages. We are industry pioneers developing premium crypto products for experienced traders, institutions, and newcomers to the space. We are committed to industry-leading security, crypto education, and world-class client support through products like Kraken Pro, Desktop, Wallet, and Kraken Futures. Become a Krakenite and build the future of crypto!