Marketing Lead – Growth & Brand

Lead marketing strategy for a new Web3 consumer brand and product, focusing on growth and brand building globally. This foundational role offers a path to Head of Marketing.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Dublin, Ireland

Resume Assistance

See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service

Click to upload

or drag and drop

pdf, doc, or docx (max. 10MB)

Ready to apply?

You're one step away - it takes less than a minute to upload your resume

Requirements

7–10 years of experience in growth, brand, or product marketing (ideally in B2C fintech, payments, or global consumer apps).

Proven ability to lead off-platform marketing campaigns that drive acquisition and brand awareness.

Self-starter with a track record of owning strategy and execution end-to-end in fast-moving environments.

Experience driving international growth, ideally including emerging markets.

Excellent storytelling and brand building skills.

Confident using AI tools to manage strategy and accelerate content creation.

Desire to grow into a Head of Marketing role within 1–2 years.

Responsibilities

Craft and evolve a compelling brand narrative and positioning.

Plan and run high-impact marketing campaigns across various channels.

Drive user acquisition and awareness across multiple regions and segments.

Build credibility through testimonials, social proof, and community storytelling.

Simplify stablecoins and wallets through educational content and messaging.

Leverage AI tools for efficient and scalable campaign operations.

Partner with product and design teams to align acquisition, activation, and retention strategies.

Benefits

Competitive salary.

Health and wellbeing benefits (private medical care, health check-ups).

Self-development and conference budget.

Internal workshops and activities supporting growth and mental health.

Modern office space in London, Warsaw, Wroclaw, and Dublin with flexible hybrid or remote working.

Excellent work equipment and internal tech meetups.

Team socials and a strong community culture.