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Marketing Lead, Europe

Gemini
London, England
Full time
Remote

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

London, England

Company size

Scale Up [ 11<50 employees ]

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Gemini is looking for a motivated crypto marketer to lead European marketing efforts. Responsibilities include creating go-to-market plans, developing messaging, and supporting localized brand initiatives.

Requirements

  • 8+ years of experience in a variety of marketing roles across growth, product marketing, and brand.
  • Deep understanding of the crypto industry in Europe including current trends, price movements, etc.
  • Experience developing creative with a strong eye for copy, design, and brand storytelling.
  • Ability to establish strategic priorities, create project plans, and stay organized.
  • Strong understanding of customer behavior and segmentation.

    • Responsibilities

  • Develop the European marketing strategy for key product launches including positioning, messaging, go to market plans, and campaign launch. This person will be able to translate the brand and support localization efforts across several key markets in Europe including events, partnerships, etc.
  • Work closely with the European leadership team and global cross functional partners to develop marketing plans that align with leadership objectives and key KPIs including user growth.
  • Work with our growth team on creative to drive exponential growth across our web and mobile user acquisition funnels, and track and measure performance.
  • Work with cross functional partners including social media, customer support, and product teams to develop a deep understanding of the customer experience in Europe and use those insights to drive change that helps us grow faster. Drive customer engagement through improved messaging and user experiences.

    • Benefits

  • Competitive Compensation
  • Long-term incentive in the form of a new hire equity grant
  • Up to 28 paid holidays (in addition to public/bank holidays)
  • Retirement Plan Matching
  • Generous Parental leave
  • Comprehensive health plans
  • Training and professional development
    • Company
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