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Marketing Leader

Gemini
Singapore
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Singapore, Southeast Asia

Company size

Scale Up [ 11<50 employees ]

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Lead marketing for Gemini in Singapore and APAC, focusing on brand presence, content, SEO, and community engagement. Collaborate with various teams to execute marketing initiatives.

Requirements

  • 10-15 years of general marketing experience with a focus on brand presence and awareness, content strategy, SEO, events, social media, and community management
  • Experienced in measurement and analytics tools including Google Analytics, Mixpanel, and Looker
  • Experience using CRM and email marketing tools
  • Basic understanding of performance marketing channels such as Facebook, Google, and other ad networks and how to use them effectively
  • Experience working with community groups such as Telegram, Reddit, Discord, and others
  • Excellent written and verbal communication skills
  • Strong bias for action
  • Able to implement best practices in an array of organized, detail-oriented, and comfortable working in a fast-paced environment
  • An optimistic doer with an entrepreneurial mindset
  • Passionate about crypto and Web3
  • Team leadership and management experience

    • Responsibilities

  • Content & SEO.
  • Understand our current performance on SEO on both web and mobile, and potentially work with an external provider to improve our performance through a combination of technical improvements and content strategy.
  • Thought Leadership.
  • Work with the APAC leadership team on a thought leadership content strategy to position Gemini as an expert in the Web3 & crypto space.
  • Email marketing.
  • Work on ad-hoc blast campaigns, journeys, cohort based A/B testing through incentive structures.
  • Reactivation.
  • Understanding our customer cohorts and crafting targeted messages, testing, measuring, and iterating where required.
  • Social Media & Community.
  • Help devise a plan to build and engage our community of users through tailored and targeted content using the right distribution channels.
  • Events.
  • Plan and execute on a roster of engagement events with our partners and top clients in Singapore.
  • Brand Sponsorships.
  • Lead our sponsorships strategy and execution, helping us prioritise the right brand partnerships and activations in the space.
  • Partnerships.
  • Explore interesting and creative partnerships to increase our brand awareness and customer acquisition and engagement.

    • Benefits

  • Comprehensive health plans covered at 100% for employees and dependents
  • Long-term incentive in the form of a new hire equity grant
  • Paid Parental Leave
  • Competitive paid time off
    • Company
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