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Marketing Manager - Web3

Bitpanda
Berlin, Germany
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Berlin, Germany, Western Europe

Company size

Scale Up [ 11<50 employees ]

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Lead thoughtful, creative campaigns building awareness, welcoming new users, and nurturing an engaged community around Bitpanda's Web3 products. Collaborate with teams to turn strategy into impactful marketing initiatives.

Requirements

  • A minimum of 3 years marketing experience in tech with a strong understanding of the Web3 industry - Crypto experience is a must.
  • Fluency in English (any other language a plus) with excellent written and verbal communication skills.
  • Strong project management and collaboration skills—you love working with different teams to bring campaigns to life.
  • Data-driven mindset with experience in campaign planning, execution and reporting, and making insight-led decisions.
  • Strong knowledge of digital marketing tools and platforms.

    • Responsibilities

  • Develop and implement comprehensive Web3-specific marketing strategies, focusing on digital channels.
  • Plan and execute marketing initiatives to drive awareness, acquisition, engagement, and retention.
  • Oversee campaign planning, execution, and performance analysis to optimise marketing ROI, collaborating with brand, CRM, product marketing, and performance marketing teams.
  • Monitor campaign performance, interpret data, and identify trends and insights to continuously improve campaign effectiveness.
  • Build and maintain relationships with internal teams, KOLs, and key partners.

    • Benefits

  • Hybrid-working model with 25-Work From Anywhere days*
  • Competitive total compensation package including participation in our stock option plan
  • Market-leading benefits programs shaped  by our Time & Flexibility policies*
  • Company-wide and team events — both in-person and virtually!
  • Bitpanda swag to keep you living the brand
  • And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.
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