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Marketing Operations Manager

Alchemy
United States
Full time
$125,000 - $150,000 per year

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$125,000 - $150,000 per year

Location

United States, North America

Company size

Mature [ 50+ employess ]

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This role serves as the key operational backbone of the marketing organization, ensuring efficient marketing tech stack operation while maintaining data integrity and compliance. The Senior Marketing Operations Manager will drive technical execution and optimization of marketing programs.

Requirements

  • 5+ years of experience in marketing operations or similar technical marketing role
  • Advanced expertise in a marketing automation tool
  • Strong understanding of marketing automation, lead management, and campaign attribution
  • Experience with web analytics tools (Google Analytics, Adobe Analytics)
  • Proven track record of building and maintaining marketing technology integrations
  • Strong analytical skills with experience in data analysis and visualization
  • Knowledge of data privacy regulations and compliance requirements

    • Responsibilities

  • Marketing Campaign Management & Analytics
  • Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in Salesforce
  • Lead Design and execute complex marketing automation workflows
  • Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
  • Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance
  • Marketing Technology & Systems
  • Serve as the primary owner of our marketing technology stack, ensuring optimal integration and performance across all platforms
  • Act as the dedicated subject matter expert, overseeing lead management processes, automation rules, and system maintenance
  • Troubleshoot technical issues across marketing platforms and implement solutions to improve system efficiency
  • Evaluate and recommend new marketing technologies to enhance our capabilities
  • Cross-functional Leadership & Strategy
  • The role is a component of the Revenue Operations organization, allowing for, Marketing, and Business Systems teams to align marketing operations with company objectives
  • Lead technical implementation of marketing initiatives, ensuring proper setup and execution
  • Develop and maintain documentation for marketing operations processes and best practices
  • Train team members on marketing technology tools and best practices
  • Data Management & Compliance
  • Develop and implement data governance frameworks to maintain high-quality marketing data
  • Create and manage data segmentation strategies for targeted marketing initiatives
  • Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations
  • Regularly audit marketing systems and processes to maintain data integrity and security

    • Benefits

  • Competitive compensation, including base salary as well as equity.
  • Comprehensive medical, dental, and vision coverage.
  • Other benefits such as 401k and unlimited flexible time off.
    • Company
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