Partner Marketing Lead

We are seeking a Partner Marketing Lead to join the marketing team. In this role, you’ll be the primary point of contact for all partner marketing needs, from DeFi protocols building on Plume to institutions allocating capital. You’ll manage inbound requests, build deep relationships with our most important partners, and create the strategy for how we collaborate on co-marketing campaigns.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Global

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About the Role

You’ll be the primary point of contact for all partner marketing needs, from DeFi protocols building on Plume to institutions allocating capital. You’ll manage inbound requests, build deep relationships with our most important partners (P0/P1), and create the strategy for how we collaborate on co-marketing campaigns.

This is a high-visibility and high-demand role that reports to the Head of Marketing and works cross-functionally across the business.

Partners look to Plume for our reach, reputation, and credibility. You’ll need to be organized, responsive, and diplomatic to ensure external teams feel heard and supported at all times.

Responsibilities

Own the intake, prioritization, and collaborative execution of all inbound marketing requests from 200+ ecosystem partners and builders.

Serve as the go-to marketing contact for top-tier partners, balancing responsiveness with strategic discipline.

Create and oversee the strategy for co-marketing content – blogs, case studies, social campaigns, events, and thought leadership pieces. Develop the initial draft of content and collaborate with the marketing team to publish ongoing work with partners.

Shape partner requests into narratives that align with Plume’s positioning and maintain quality standards.

Establish systems for tracking requests, measuring outcomes, and ensuring partners feel supported at scale.

Outside of the marketing department, work closely with the Ecosystem and BizDev teams to ensure partner activations ladder up to Plume’s broader priorities.

Qualifications

5+ years in marketing, partner marketing, or ecosystem marketing (crypto, fintech, or B2B SaaS strongly preferred).

Proven success managing complex partner relationships, with the ability to balance competing priorities.

Strong project management skills; able to juggle multiple campaigns and stakeholders simultaneously.

Experience creating joint content strategies with partners and independently executing on them.

Excellent written and verbal communication skills, with the ability to reshape requests into aligned, impactful stories.

Comfortable saying no (and doing it diplomatically).

A proactive operator who thrives in a fast-moving, high-growth environment.