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Product Growth Hacker: DeFi Wallet (Crypto.com Onchain)

Crypto.com
Hong Kong
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

Company size

Mature [ 50+ employess ]

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This role bridges product, growth, and community, driving adoption and trust in a self-custodial ecosystem. Responsibilities include defining messaging, leading GTM for new features, and conducting user research to inform product roadmaps.

Requirements

  • 3-to-5 years of experience in product marketing: ideally DeFi Web3 wallet background
  • Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
  • Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
  • Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
  • Analytical mindset with proficiency in marketing analytics and user research.
  • Experience in regulated industries or financial services is a plus.
  • Bonus: Crypto native or familiarity with community-led growth.

    • Responsibilities

  • Define and refine messaging that communicates user benefits across self-custody, cross-chain access benefits, and security.
  • Develop clear user personas (e.g. DeFi users, NFT collectors, crypto-curious, token based) and craft personalized journeys to drive acquisition.
  • Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
  • Partner closely with product managers to ensure alignment between roadmap, market insights, and messaging.
  • Lead GTM for new features like token swaps, staking and more.
  • Lead the conceptualisation of marketing campaigns across email, app, social, content, and community channels for execution teams to deploy.
  • Leverage, and DeFi partnerships to amplify reach within the on-chain community.
  • Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
  • Drive growth loops by aligning product incentives with marketing levers and user behavior.
  • Conduct user research, interviews, and data analysis to understand motivations, pain points, and market gaps to exploit and inform product roadmaps.
  • Benchmark against leading DeFi wallets (e.g. MetaMask, Trust Wallet) and emerging trends in Web3 UX.
  • Feed insights back into the product and growth teams to refine roadmap and campaign strategy.
  • Launch lifecycle campaigns that educate users on DeFi features and drive engagement.
  • Use gamification, reward mechanisms, and token incentives to encourage deeper wallet usage, where it is compliant to do so.
  • Partner up with products to optimize user flows: from onboarding to swap/stake.
  • Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact
  • Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
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