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Product Growth Hacker: Exchange & Main App

Crypto.com
Hong Kong
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

Company size

Mature [ 50+ employess ]

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This role combines product, data, and creative execution. You'll collaborate with product managers and growth teams to create compelling narratives for feature rollouts and campaigns.

Requirements

  • 3-to-5 years of experience in product marketing: ideally crypto background
  • Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
  • Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
  • Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
  • Analytical mindset with proficiency in marketing analytics and user research.
  • Experience in regulated industries or financial services is a plus.
  • Bonus: Crypto native or familiarity with community-led growth.

    • Responsibilities

  • Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals.
  • Develop value propositions that differentiate our platform in a competitive global market.
  • Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
  • Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
  • Work closely with product managers to align on roadmap priorities and customer feedback loops.
  • Partner up with the product team to manage the go-to-market planning for feature launches.
  • Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
  • Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
  • Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.
  • Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
  • Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
  • Feed findings back into product and growth teams to inform prioritization and positioning.
  • Design lifecycle programs that drive user activation, trading volume, and long-term retention.
  • Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention.
  • Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
  • Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
  • Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
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