Partner up with product and strategy teams to own the roadmap for sports products and prediction market verticals.Develop differentiated messaging for retail traders, sports fans, and crypto-native audiences with a relentless focus on user acquisition and retention.Segmentation strategy: Define personas across segments (e.g. fantasy sports users, crypto traders), crafting tailored journeys and onboarding narratives.Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.Collaborate very closely with product managers to align messaging with roadmap priorities and overall strategy.Lead GTM for new market/sport entries (NFL, NBA, MLB, etc.), product features.Develop and propose multi-channel campaigns across web, app and social, designed for virality and velocity.Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.Drive growth loops by aligning product incentives with marketing levers and user behavior.Coordinate offline media initiatives, events, BOTG activation activities.Market Intelligence: Analyze competitor offerings (e.g. sports platforms, fan engagement apps) and emerging trends in sports products.Run surveys, interviews, and A/B tests to refine messaging, UX, and incentives in collaboration with products.Propose product and marketing initiatives to keep competitiveness and support product development.Build acquisition and lifecycle campaigns that leverage gamification, streaks, social sharing, and rewards.Work in partnership with products to optimize user onboarding, prediction flow, and daily active user behavior through data-backed experiments.Launch engagement programs tied to live sports events, playoffs, key games and prediction streaks.Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly. 