Product Growth Hacker

As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Hong Kong, East Asia

Resume Assistance

See how well your resume matches this job role with our AI-powered score. By uploading your resume, you agree to our Terms of Service

Click to upload

or drag and drop

pdf, doc, or docx (max. 10MB)

Ready to apply?

You're one step away - it takes less than a minute to upload your resume

Requirements

3–5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups

Proven success launching and scaling B2C financial products or platforms

Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems

Excellent communication and copywriting skills—you can simplify complex ideas and tell stories that convert

Highly collaborative, with experience working cross-functionally in fast-paced environments

Analytical mindset with proficiency in marketing analytics and user research

Experience in regulated industries or financial services is a plus

Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth

Responsibilities

Strategy & Positioning

Own the product marketing roadmap for spot trading and crypto card verticals

Craft compelling messaging and value propositions that differentiate us in a crowded market

Define and refine user personas, use cases, and customer journeys

Launch Execution

Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth

Deliver impactful marketing assets across website, email, social, in-app, and video

Collaborate with PR, content, and community teams to amplify launches externally

Customer Insights & Market Intelligence

Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy

Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging

Growth & Retention

Partner with lifecycle and growth teams to build acquisition and retention campaigns

Optimize conversion flows and onboarding journeys through data-backed experimentation

Identify opportunities to drive engagement with new features, rewards, and card incentives

Performance & Reporting

Define KPIs to measure the success of marketing initiatives

Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar

Iterate quickly based on data and feedback