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Product Marketing Manager, Consumer Apps

Uniswap
New York, United States
Full time
$155,405 - $172,000 per year
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$155,405 - $172,000 per year

Location

New York, United States

Company size

Mature [ 50+ employess ]

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Uniswap Labs seeks a senior product marketer to lead user research, develop user personas, and drive the go-to-market strategy for its consumer apps. This role requires strong web2/web3 marketing knowledge, exceptional writing, and cross-functional collaboration.

Requirements

  • 5+ years of Product Marketing experience working with technical B2C products, ideally in crypto or fintech.
  • Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs.
  • Ability to lead through influence, develop strong relationships with technical teams, and drive alignment across teams.
  • Incredibly clear written communication and desire to document everything.
  • Very organized, able to stay on top of several moving projects at once.

    • Responsibilities

  • Craft compelling product narratives and value propositions for our consumer apps that differentiates our users’ experience. Drive messaging consistency across all channels and iterate based on user feedback and data.
  • Work closely with the Product team to prioritize features and enhancements on the product roadmap, ensuring feedback is effectively communicated to product, design, and engineering teams with clarity and credibility.
  • Create comprehensive marketing and go-to-market strategies for large product upgrades and releases. Define target audience, positioning and messaging, rooted in clear objectives and insights.
  • Implement GTM plans by partnering cross-functionally to launch new features and programs across various channels, driving product adoption and increasing brand sentiment.
  • Partner with channel owners to develop and implement acquisition and retention strategies that align with the high level strategy for each release.
  • Lead planning and conduct both qualitative and quantitative research initiatives to develop and continuously refine detailed Uniswap retail user personas.
  • Partner with data science teams to gain deep insights into user segments, monitoring and influencing user behavior and product usage through comprehensive analytics.
  • Regularly monitor and research competitive products, value propositions, and market positioning, generating weekly reports to inform strategic decisions.

    • Benefits

  • Company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).
    • Company
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