Product Marketing Manager, Web3 Ecosystem

Chainlink Labs is seeking a Product Marketing Manager to bring Web3 infrastructure to market. You will lead the launch of new features and services, crafting compelling narratives and go-to-market strategies for decentralized finance (DeFi), capital markets, and beyond, bridging the worlds of DeFi and traditional finance.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

New York, United States, North America

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About Chainlink Labs

Chainlink Labs is one of the primary contributing developers of Chainlink, the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance. The Chainlink stack provides the essential data, interoperability, compliance, and privacy standards needed to power advanced blockchain use cases for institutional tokenized assets, Decentralized Finance (DeFi), payments, stablecoins, and more. Many of the world’s largest financial services institutions have also adopted Chainlink’s standards and infrastructure, including Swift, Euroclear, Mastercard, Fidelity International, UBS, ANZ, Aave, GMX, Lido, and many others.

Chainlink Labs is a world-class team of over 600 developers, researchers, and capital markets experts, and has ranked amongFortune's Best Workplaces in Technology,Fortune's Best Medium Workplace, and theTop 100 Global Most Loved Workplaces. Learn more atchain.linkorchainlinklabs.com.

About the Role

As a Product Marketing Manager at Chainlink Labs, you'll be at the forefront of bringing world-class Web3 infrastructure to market. From defining positioning and messaging to coordinating cross-functional execution, you'll ensure each launch is strategically sound and flawlessly delivered.

This role sits at the intersection of technical innovation and market adoption. You’ll work closely with product, engineering, content, and ecosystem teams to articulate the value of our offerings to both crypto-native developers and enterprise stakeholders. Your work will help bridge the worlds of DeFi and traditional finance—translating complex technology into impactful business outcomes while keeping Chainlink’s messaging sharp, relevant, and ahead of the curve

Your Impact

Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement

Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, engineering, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions

Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel

Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value

Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio

Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated

Requirements

6+ years of experience in product marketing, ideally in infrastructure, developer platforms, or Web3

Proven experience owning go-to-market strategy and execution for multiple successful product or feature launches

Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders

Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams

Skilled at translating complex technical concepts into clear, compelling value propositions

Proven ability to develop campaign strategies that align product objectives with audience needs throughout the user journey

Excellent project management and written communication skills with strong attention to detail

Analytical and insights-driven, with a track record of using research and data to shape marketing strategy

Preferred Requirements

Experience working with or marketing to traditional financial institutions or capital markets

Familiarity with the blockchain ecosystem, including key players, protocols, and technical trends

Technical background or strong comfort working with technical products and developer tools

Experience in a globally distributed, remote-first organization

All roles with Chainlink Labs are global and remote-based. Unless otherwise stated, we ask that you try to overlap some working hours with Eastern Standard Time (EST).

We carefully review all applications and aim to provide a response to every candidate within two weeks after the job posting closes. The closing date is listed on the job advert, so we encourage you to take the time to thoughtfully prepare your application. We want to fully consider your experience and skills, and you will hear from us regarding the status of your application shortly after the closing date.

Chainlink Labs is an equal opportunity employer. All qualified applicants will receive equal consideration for employment in compliance with applicable laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us via thisform.

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