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Product Marketing Manager

Alchemy
Blockchain technology is supercharging money movement for the next generation of financial services. As a Product Marketing Manager focused on Fintech & Financial Services, you'll own how Alchemy's infrastructure is positioned, packaged, and sold to major financial institutions. This high-impact role involves translating complex blockchain capabilities into compelling value propositions and shaping narratives at the intersection of traditional finance and crypto.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$150,000 - $200,000 per year

Location

New York, United States

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About Alchemy

Our mission is to bring web3 to a billion people by providing builders with the tools they need to create exceptional onchain products. Alchemy is the only complete developer platform offering powerful APIs, SDKs, and tools necessary to build and scale onchain apps and rollups.

 

Our infrastructure powers 70% of the top web3 teams, 90%+ of web2 companies building in web3, and 100+ million end users. Our customers include top web3 brands like Polymarket, OpenSea, Circle, WorldCoin, as well as major global brands like Shopify and Adobe.

 

The team draws from decades of deep expertise in massively scalable infrastructure, AI, and blockchain from leadership roles at leading companies and universities like Google, Microsoft, Facebook, Stanford, and MIT. We're backed by the world's leading VCs and institutions, including Lightspeed, Silver Lake, a16z, Coatue, Pantera, Addition, Stanford University, Coinbase, and Charles Schwab, among others.

Why This Role Matters

From next-gen neobanks to payment giants, financial institutions are turning to crypto rails to unlock transformative capabilities like instant global settlement, programmable transactions, and 24/7 liquidity. The narratives you build will determine whether the next generation of financial services is built onchain. You'll work with some of the biggest names in fintech and crypto – Robinhood, Stripe, Coinbase – and shape how they see this role in their future.

 

You'll own a critical market segment, shape product strategy, and help define what product marketing looks like at the intersection of fintech and crypto. If you want ownership, strategic influence, and the chance to build the playbook for the most exciting category in crypto today, this is it.

What You'll Do

  • Own positioning for infrastructure tailored to financial use cases, i.e., cross-border payments, stablecoins, yield generation, and embedded DeFi
  • Lead product launches targeting fintechs and financial institutions from landing pages to co-marketing initiatives with key partners
  • Be the voice of customers by conducting research to understand needs, translating insights into a marketing strategy
  • Create content that educates fintechs on building onchain: crypto playbooks, integration guides, competitive comparisons, case studies, and thought leadership
  • Enable Sales and BD to close enterprise deals with collateral on fintech buyer personas, competitive positioning, objection handling, and customer proof points
  • What We're Looking For

  • 6+ years of product marketing experience with a focus on fintech, payments, financial services, or B2B SaaS
  • Experience marketing to technical audiences (product managers, engineers, technical decision-makers) and translating complex infrastructure into clear business value
  • Proven track record of leading product launches, developing GTM strategy, and driving measurable adoption or revenue
  • Exceptional storytelling and communication skills equally comfortable writing customer-facing collateral, internal strategy memos, or presenting to executives
  • Self-starter mentality with the ability to thrive in fast-moving, ambiguous environments and wear multiple hats
  • Bonus Qualifications

  • Prior work in a high-growth startup or scale-up environment
  • Experience in crypto, blockchain, DeFi, stablecoins, or institutional digital assets either at a native crypto company or a non-crypto company adopting blockchain
  • Background in developer marketing or API-first products (Stripe, Twilio, Plaid, etc.)
  • Experience with Account Based Marketing, Partner Marketing, or enterprise sales enablement
  • Benefits and Perks

  • Medical, Dental, & Vision
  • Gym Reimbursement
  • Home Office Build-out Budget
  • In-Office Group Meals
  • Wellbeing & Mental Health Perks
  • Learning & Development Stipend
  • Company Sponsored Conferences & Events
  • HSA and FSA Plans
  • Fertility Benefits
  • 401k
  • Unlimited flexible time off
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