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Product Marketing Manager

Injective Labs
Global
Full time
Remote

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Global

Company size

Scale Up [ 11<50 employees ]

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Develop and execute Go-To-Market strategies for Injective Labs' blockchain products. Collaborate with Product and Business Development teams to create compelling marketing narratives.

Requirements

  • 1-3 years of experience in Product Marketing
  • Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior.
  • Experience launching, positioning, and scaling products from 0 to 1 and beyond.
  • Bachelor’s degree in Marketing, Communications, or a related field is preferred.
  • Experience in creating and executing GTM strategies.
  • Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features.
  • Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies.
  • Ability to translate technical concepts to technical and non-technical audiences.
  • Ability to work collaboratively with cross-functional teams in a fast-paced environment.

    • Responsibilities

  • Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences.
  • Work closely with the Product team to understand and identify the value preposition of the product.
  • Conduct market research to position our products effectively, working closely with Product, and Business Development teams.
  • Define clear positioning, create compelling storytelling, and lead the product launches.
  • Develop and oversee Go-to-Market campaign plans.
  • Translate technical concepts into engaging content across marketing surfaces.
  • Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
  • Engage with developers and crypto communities to build awareness and drive product adoption.
  • Stay up-to-date with industry trends, best practices, and emerging technologies.

    • Benefits

  • Competitive salary and INJ token award
  • Remote-friendly work environment with flexible hours.
  • Unlimited PTO
  • Opportunity to work on cutting-edge blockchain technology in the finance industry.
  • Collaborative team culture with opportunities for professional growth and development.
  • Global team meet ups.
    • Company
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