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Product Marketing Manager

NEAR Foundation
Global
Full time
Remote

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Global

Company size

Mature [ 50+ employess ]

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NEAR Foundation seeks a Product Marketing Manager to lead and scale its product marketing function. This role involves shaping NEAR's product positioning and driving adoption through go-to-market excellence.

Requirements

  • 5–8 years of experience in product marketing with proven success in both inbound (product positioning, user insights, roadmap feedback) and outbound (go-to-market, campaigns, adoption) workstreams.
  • Strong background in Web2 product marketing (e.g., platforms, developer tools, SaaS, or marketplaces), with a deep understanding of Web3 technologies, decentralized protocols, and AI-driven product ecosystems.
  • Demonstrated ability to thrive in cross-functional teams and lead without authority. You're comfortable aligning product, design, engineering, comms, and ecosystem leads around shared goals.
  • Exceptional communication and storytelling skills. Able to synthesize complex technical information into sharp, clear narratives for a variety of audiences.
  • Highly organized and execution-oriented; able to manage multiple workstreams simultaneously and adapt to evolving priorities in a fast-paced environment.
  • Strong analytical and strategic thinking skills; able to connect user needs, product capabilities, and market trends to inform positioning and GTM plans.
  • Experience working in remote, globally distributed teams and navigating ambiguity with clarity and momentum.

    • Responsibilities

  • Product Marketing Strategy & Ownership
  • Own the end-to-end product marketing lifecycle, including positioning, messaging, launch planning, and adoption strategy across NEAR’s core products and key ecosystem initiatives.
  • Build structured marketing briefs and strategic frameworks that align with business objectives and product milestones.
  • Inbound Product Partnership
  • Act as the voice of the user/ecosystem within product teams by synthesizing user insights, market feedback, and ecosystem needs into actionable product and UX recommendations.
  • Influence the product roadmap by deeply understanding developer workflows, partner integrations, and friction points across the ecosystem.
  • Go-To-Market Leadership
  • Lead go-to-market planning for new products, features, and ecosystem announcements. Define launch goals, craft narratives, and drive alignment across product, comms, design, growth, and ecosystem partners.
  • Coordinate pre-launch readiness and post-launch adoption tactics, with a strong focus on measurable outcomes (activation, engagement, retention).
  • Cross-Functional Collaboration
  • Operate as a key connective tissue across teams, including product, engineering, brand, growth, and business development.
  • Facilitate alignment and transparency across stakeholders, acting as a strong program driver and communicator.
  • Ecosystem & Partner Support
  • Collaborate with ecosystem projects, developers, and external partners to deliver co-marketing support, product messaging, and GTM guidance.
  • Provide scalable toolkits and templates that enable ecosystem-led product marketing initiatives.
  • Messaging & Content Development
  • Translate technical concepts into simple, clear, and differentiated messaging tailored to developers, investors, and broader Web3-curious audiences.
  • Partner with content and brand teams to deliver high-quality assets—launch materials, decks, FAQs, one-pagers, blog posts, and more.
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