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Senior /CRM Specialist (9 month contract)

Crypto.com
Hong Kong
Contract
Hybrid

Overview

Department

Marketing & Communications

Job type

Contract

Compensation

Salary not specified

Location

Hong Kong

Company size

Mature [ 50+ employess ]

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Crypto.com seeks a Senior CRM Specialist for 9 months to support cross-channel communications for its e-commerce platform, focusing on platform retention, engagement, and usage metrics.

Requirements

  • Minimum 3 years of experience in growth, marketing, CRM or BA roles
  • Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must
  • Robust knowledge of digital assets, trading, and derivatives
  • Interest in and familiarity with financial news preferred
  • Proficient in delivering campaigns and managing automation with rigorous A/B testing
  • Excellent command of English; Mandarin proficiency is a bonus
  • Excellent project management and communication skills
  • Demonstrates a strong sense of ownership, responsibility, and commitment

    • Responsibilities

  • Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
  • Assist CRM Manager in planning and executing CRM & campaign programs
  • Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
  • Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
  • Analyze and enhance CRM initiatives through A/B testing
    • Company
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