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Senior /CRM Specialist

Crypto.com
Singapore
Full time
Hybrid

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Singapore

Company size

Mature [ 50+ employess ]

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Crypto.com is seeking a Senior CRM Specialist to support cross-channel communications for its e-commerce platform, focusing on driving platform transaction, engagement, and usage metrics.

Requirements

  • BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
  • Minimum of 3 years experience in e-commerce business
  • Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
  • Knowledge of Crypto industry/ financial markets will be a plus
  • A strong eye for detail and precision
  • Quick-thinking to respond to ever-changing and volatile market conditions
  • Self-directed learning attitude and strong sense of ownership
  • Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
  • Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
  • Excellent skills in MS Office suite of programmes
  • Excellent command of English, both written and verbally
  • Proficiency in building email templates via HTML
  • Proficiency in SQL or Python and other programming languages
  • Experience in copywriting and/or design
  • Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens

    • Responsibilities

  • Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing MarTech team and related stakeholders.
  • Utilize data/AI segmentation model  to categorize users based on behavior, preferences, and engagement levels
  • Develop and implement strategies to engage fiat, derivatives trading and sports prediction users in different life stage
  • Personalize user interactions and communications to enhance user platform transaction and engagement.
  • Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
  • Pulling reports from the CRM platform into data visualisation tools for in-depth business performance analysis, enabling the formulation of strategic optimisation plans.
  • Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
  • Support analysis and enhancement of CRM campaigns
  • Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
  • Assess and plan data points to integrate with CRM platform
    • Company
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