Senior Marketing Manager KZ

Binance is seeking a Senior Marketing Manager for the Kazakhstan market to take full ownership of local marketing campaigns. This role involves community building, lifecycle management, events, and creating impactful marketing campaigns to ensure Binance's relevance and engagement in one of its top priority countries.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

Almaty, Kazakhstan, Central Asia

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Responsibilities

Take full ownership of KZ regional marketing, from business strategy to marketing on-hands daily execution

Develop and execute non-standard marketing initiatives that resonate with local culture and users

Sign sponsorship projects and execute them independently

Design and execute user growth campaigns across acquisition, activation, and retention

Build and strengthen community engagement, working closely with Binance Angels and local partners

Organize and manage offline and online events (meetups, roadshows, collaborations)

Manage local marketing budgets, ensuring efficient allocation and ROI

Deliver timely and clear reporting and accountability on campaign performance

Collaborate cross-functionally with global and product marketing teams to localize campaigns

Requirements

Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred)

Proven track record in campaign management, community building, or lifecycle marketing

Native or advanced level Russian/Kazakh proficiency

Strong analytical skills, with the ability to translate insights into actions

Comfortable taking full ownership and operating with accountability

Strong English communication skills (both written and spoken)

Previous experience working in a Web3/crypto marketing agency or startup is highly desirable

Nice to Have

Experience working in fast-scaling tech or fintech companies

Hands-on experience with local PR, influencers, or grassroots communities

This is an individual contributor role: you must be proactive, hands-on, and ready to execute independently in close collaboration with the team

What We Offer

A senior-level role with full ownership of marketing in one of Binance’s top-priority regions

The opportunity to shape the regional strategy and community presence from the ground up

A highly dynamic, international environment with the world’s leading crypto brand

Cross-regional collaboration with global marketing and product teams

Competitive compensation and growth opportunities within Binance

Why Binance

Shape the future with the world’s leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

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