Senior Paid Growth Channel Manager - Greater China

We are seeking a Senior Paid Growth Channel Manager to lead user acquisition strategies for the Greater China market. This role focuses on expanding and managing various internet traffic channels to drive significant user growth.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

China

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About Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Our offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Key Responsibilities

Belong to the Growth Department with the core objective of acquiring Chinese users at scale and being accountable for growth metrics

Expand and manage various types of internet traffic channels. Candidates with one or more of the following growth resources are preferred

Exposure to domestic and international mobile phone manufacturers and major media resources (e.g., Android, Apple Store, Facebook, TikTok, etc.), with direct cooperation channel resources highly preferred

Exposure to App store promotion resources, familiarity with user acquisition methods in app stores and ability to develop channel partnerships to drive user acquisition on Apple and Android stores

Familiarity with mid- and long-tail channel resources such as tools, games, and other verticals

Independently research and develop various growth models based on business needs, maintain sensitivity to traffic trends, and proactively seek and explore new partnership and growth opportunities

Job Requirements

Marketing experience in finance, gaming, or third-party applications is preferred, with relevant channel resources being a plus

At least 3 years of experience in user growth, with access to traffic resources such as download sites, webmaster networks, app store user acquisition, and a solid understanding of growth strategies and methodologies

Strong self-motivation, team spirit, and a collaborative mindset. Demonstrates humility and kindness when working with others

Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders

Why Join Us

Shape the future with the world’s leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Equal Opportunity and Privacy

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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