Senior Product Marketer

As a Senior Product Marketer, you will lead the development and execution of marketing campaigns across all product work streams. This involves defining positioning, messaging, and creative, and collaborating cross-functionally to ensure successful product launches and customer adoption.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$150,000 - $180,000 per year

Location

United States, North America

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Responsibilities

This is a general opening - based on your fit and marketing experience you could be working on projects across product, partnerships, brand, content, influencer, and experiential marketing. There will be a lot of space to conceive, own and drive initiatives - with 16M MAU, the company is a rare opportunity to impact the web3 experience of people at scale.

Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.

Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.

Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users

Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments

Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness

Qualifications

5+ years experience as a full-time Product or Content Marketer

Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users

Excellent communication and storytelling abilities to convey product benefits effectively

Understanding of marketing principles and digital marketing tactics

Creative thinking to develop innovative marketing strategies and content

Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.

Excellent written and verbal communication skills

Data-driven, comfortable interpreting data to generate insights and inform creative decisions

Proven ability to influence cross-functional teams without formal authority

Experience in crypto

About Phantom

The company is revolutionizing the way millions of people interact with the crypto ecosystem. Our self-custodial wallet offers a seamless, unified experience for managing accounts and tokens across Solana, Bitcoin, Ethereum, and Polygon, empowering users with a single, convenient solution. By integrating cutting-edge security features and launching innovative tools for an enhanced personalized user experience, the company is able to provide a next-generation, safe and easy to use self-custodial wallet for everyone. This strategy has allowed the company to achieve significant milestones including surpassing 16 million MAU’s, reaching #1 in the Google play store finance category, and consistently trending as a Top 50 app across all categories, right next to X, PayPal, Coinbase, and ChatGPT.

Why Work with Us

We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform's versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets.

There has never been a better time to work in crypto to help shape the future of innovation with a focus around the wallet experience!

First impressions matter:Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem.

Make crypto easier to navigate:There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not only onboard to crypto but also stay retained by exploring new things to do.

We live in a multi-chain world:We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the new future. We are focused on creating a unified, multi-chain crypto experience for users.

Benefits

Competitive salary and equity

Eligibility to participate in performance bonus program

Comprehensive insurance (medical/dental/vision) — 100% covered

Stipend for your ideal remote set-up

Flexible hours and a supportive remote environment

Unlimited vacation: Take time when you need it (and we really mean it!)

401(k) retirement plan

Monthly wellness benefit

Weekly meal benefit

Global off-sites

We strongly encourage candidates of all different backgrounds to apply.We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. If you have a background that you feel would make an impact at the company, please consider applying. We’re committed to building an inclusive, supportive place for you to do the best work of your career.

By submitting your resume and application materials, you acknowledge and agree that the company may use automated tools, including AI systems, and may engage trusted third-party service providers to process your application and ensure an efficient hiring process. The company does not sell your information and your materials will be handled securely and in accordance with applicable data protection laws.