Senior Product Marketing Manager - Asset Listings

This key role is responsible for the success and growth of our consumer financial products, orchestrating go-to-market strategies and execution to bring our innovative features to market and achieve our goals.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

$96,000 - $153,000 per year

Location

Global

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About Kraken

Our team is world-class, united by a desire to unlock crypto's potential. What makes us different? We are a mission-focused company rooted in crypto values, accelerating global adoption to achieve financial freedom and inclusion. For over a decade, our focus and crypto ethos have attracted top talent.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. As industry pioneers, we develop premium crypto products for experienced traders, institutions, and newcomers to the space, committed to industry-leading security, crypto education, and world-class client support through products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

About the Role

You will use consumer research to distill insights that understand and empathize with our existing and prospective clients and their needs. These will influence our product-lead growth, segmentation, messaging and experimentation strategies. You’ll have excellent end-to-end campaign build and management skills, understanding the consumer lifecycle and how to engage customers effectively at all points. A key part of this role will be the deployment of campaigns to grow market share as well as to drive engagement within the user base. This role will require both strategic thinking as well as campaign management, so be prepared to get involved with the full end-to-end process of campaign ownership and deployment.

To work on some of the most important and dynamic products in the company's portfolio

Directly impact on how we communicate and bring our products to life

Transform customer insights into product value propositions and go to market strategies

Be responsible for key product KPIs that drive business growth and impact

Engage with our audience in creative new ways to grow our market share

Work cross-functionally across the organization to deliver campaigns and influence change

Be a champion for Consumer Product Marketing across the organization

Skills You Should HODL

You have a minimum of 6+ years of previous experience in consumer product marketing, martech product management, or lifecycle marketing

You come from a strong background in cryptocurrency or fintech

You have a deep interest in crypto and belief in its future impact on economics, trade, and society; you follow the industry whether you’re a seasoned OG or a recent initiate

You’re a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary

You understand how campaigns are planned, built and delivered and have no issue in rolling your sleeves up and getting involved in all aspects of campaign production, including utilizing tools such as Figma

You clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback

You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind

You are at your best working to tight deadlines in a fast paced and dynamic environment and relish the ability to engage and influence colleagues across the organisation as well as those in senior management

Important Information

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

We are powered by people from around the world and we celebrate all our team for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.