Senior Product Marketing Manager, Consumer

Develop go-to-market plans and messaging for consumer products. Partner with product teams to create marketing strategies driving user acquisition and retention.

Overview

Department

Marketing & Communications

Job type

Full time

Compensation

Salary not specified

Location

New York, United States, North America

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Requirements

5+ years of experience in product marketing or a similar function in crypto, fintech, or consumer tech

Demonstrated success launching and scaling consumer-facing products or features with quantifiable outcomes

Strong copywriting and storytelling skills—able to distill complexity into clarity

Experience working cross-functionally in fast-paced, iterative environments

Comfort navigating ambiguity and solving open-ended problems with structure and insight

Familiarity with growth loops, funnels, and lifecycle marketing

Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies

Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success

Responsibilities

Develop go-to-market plans, messaging, and launch execution for consumer product ecosystem

Partner with product teams to translate insights into scalable marketing strategies that drive user acquisition, engagement, and retention

Build messaging frameworks and campaigns that evolve across the product lifecycle, focusing on measurable impact at every stage

Develop marketing programs that strengthen the products place in crypto culture, engaging both crypto-native and new audiences

Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts

Support the development of systems and processes that keep the user perspective at the heart of product and marketing decisions

Contribute to the establishment of OKRs and performance tracking frameworks to measure the impact of marketing initiatives

Iterate on strategies based on user feedback, market trends, and campaign results

Benefits

Remote-first global workforce + NY office

Annual company offsite (last year, Bahamas!)

Opportunity for subsidized attendance to industry conferences

Medical, dental & vision coverage (US + some other countries)

401k retirement plan + company match (US only)

Home office set up / ergonomic equipment matching program